City People

Each Wednesdays, home delivery subscribers of The Greenville News in Downtown Greenville and nearby areas receive this local news publication inside their newspaper. This effective vehicle puts your message in front of adults who are ready, willing and able to do business with you. More importantly, your message reaches these adults because they want the newspaper — they invite it into their homes and they read it. That means more of your investment reaches more households and more customers.

Male        36.8%
Female        63.2%
18-34        15.6%
35-44        7.6%
45-54        20.2%
55-64        22.5%
65+        34.2%
Children at home        18.6%
High school graduate        14.2%
Some college, no degree        36.4%
College graduate, 4-yr degree        17.9%
College graduate or higher education        30.8%
Homeowners        81.8%
HH income <$50,000        47.7%
HH income $50,000 - $74,999        19.2%
HH income $75,000 - $99,999        16.4%
HH income $100,000+        16.7%
Average Household Income        $86,351
Average age        56.94

©2010 Scarborough Custom Research

TV Spotlight

Readers    99,333
Male    46.6%
Female    53.4%
18-34    16.9%
35-44    10.2%
45-54    19.5%
55-64    21.6%
65+    31.9%
Children at home    24.3%
High school graduate    28.7%
Some college, no degree    31.0%
College graduate, 4-yr degree    14.2%
College graduate or higher education    23.8%
Homeowners    77.9%
HH income <$50,000    56.4%
HH income $50,000 - $74,999    17.0%
HH income $75,000 - $99,999    12.2%
HH income $100,000+    14.5%
Average Household Income    $62,533
Average age    56.24

©2010 Scarborough Custom Research

Upstate Weekend

Our readers are always looking for places to go and things to do. Upstate Weekend is their weekly guide featuring:

•    Best bets for the weekend
•    Live music capsules & listings
•    Performing & visual arts calendars
•    The weekend's events & festivals
•    Restaurant news & capsules
•    Movie reviews & times
•    Shopping deals
•    And more


Readers    77,767
Male    44.5%
Female    55.5%
18-34    15.4%
35-44    13.7%
45-54    19.6%
55-64    21.0%
65+    30.3%
Children at home    22.9%
High school graduate    20.8%
Some college, no degree    33.7%
College graduate, 4-yr degree    18.3%
College graduate or higher education    31.9%
Homeowners    86.4%
HH income <$50,000    43.6%
HH income $50,000 - $74,999    20.7%
HH income $75,000 - $99,999    15.3%
HH income $100,000+    20.4%
Average Household Income    $78,563
Average age    55.69

©2010 Scarborough Custom Research

Wednesday Ad Inserts/Circulars

Readers    82,912
Male    43.2%
Female    56.8%
18-34    15.9%
35-44    11.4%
45-54    20.8%
55-64    22.6%
65+    29.3%
Children at home    26.0%
High school graduate    22.5%
Some college, no degree    33.2%
College graduate, 4-yr degree    15.0%
College graduate or higher education    26.5%
Homeowners    81.5%
HH income <$50,000    46.0%
HH income $50,000 - $74,999    22.6%
HH income $75,000 - $99,999    14.8%
HH income $100,000+    16.6%
Average Household Income    $74,578
Average age    55.37

©2010 Scarborough Custom Research

Saturday Greenville News

Readers    135,288
Male    48.5%
Female    51.5%
18-34    21.3%
35-44    8.9%
45-54    19.7%
55-64    20.5%
65+    29.6%
Children at home    25.7%
High school graduate    22.9%
Some college, no degree    32.4%
College graduate, 4-yr degree    17.1%
College graduate or higher education    30.3%
Homeowners    84.4%
HH income <$50,000    46.5%
HH income $50,000 - $74,999    20.0%
HH income $75,000 - $99,999    11.8%
HH income $100,000+    21.7%
Average Household Income    $76,582
Average age    53.89

©2010 Scarborough Custom Research

ShopLocal

Male    36.2%
Female    63.8%
18-34    23.0%
35-44    31.4%
45-54    19.6%
55-64    14.2%
65+    11.7%
Children at home    48.6%
High school graduate    22.5%
Some college, no degree    34.2%
College graduate, 4-yr degree    5.7%
College graduate or higher education    15.6%
Homeowners    64.1%
HH income <$50,000    70.3%
HH income $50,000 - $74,999    15.6%
HH income $75,000 - $99,999    7.6%
HH income $100,000+    6.4%
Average Household Income    $41,544
Average age    45.88

©2010 Scarborough Custom Research