The Greenville News Daily
Each day, more than 185,095 adults turn to The Greenville News to get their news and information. The Greenville News provides local and regional information as well as stories covering worldwide events. Through the various sections produced each day by reporters, The Greenville News is the main news vehicle for Greenville and surrounding communities. Advertisers can reach the entire market, or segment by the various sections and zoned publications of The Greenville News.
|
Readers |
135,921 |
|
Male |
47.6% |
|
Female |
52.4% |
|
18-34 |
19.0% |
|
35-44 |
10.4% |
|
45-54 |
19.1% |
|
55-64 |
20.7% |
|
65+ |
30.8% |
|
Children at home |
21.0% |
|
High school graduate |
24.3% |
|
Some college, no degree |
31.6% |
|
College graduate, 4-yr degree |
17.0% |
|
College graduate or higher education |
30.2% |
|
Homeowners |
84.2% |
|
HH income <$50,000 |
46.4% |
|
HH income $50,000 - $74,999 |
20.0% |
|
HH income $75,000 - $99,999 |
12.7% |
|
HH income $100,000+ |
20.9% |
|
Average Household Income |
$77,194 |
|
Average age |
54.83 |
©2010 Scarborough Custom Research
Daily Main News
Main News details the most important and breaking news of the day, as well as enterprise reporting by our staff. The emphasis is on news and events impacting the Upstate and news of local and national interest to our readers. This widely read section gives your message maximum exposure and positions it in a timely and relevant environment for strong impact among potential customers.
|
Readers |
128,531 |
|
Male |
47.9% |
|
Female |
52.1% |
|
18-34 |
18.1% |
|
35-44 |
10.1% |
|
45-54 |
19.6% |
|
55-64 |
20.8% |
|
65+ |
31.4% |
|
Children at home |
20.8% |
|
High school graduate |
24.3% |
|
Some college, no degree |
32.7% |
|
College graduate, 4-yr degree |
17.4% |
|
College graduate or higher education |
30.7% |
|
Homeowners |
86.6% |
|
HH income <$50,000 |
45.0% |
|
HH income $50,000 - $74,999 |
20.5% |
|
HH income $75,000 - $99,999 |
12.9% |
|
HH income $100,000+ |
21.6% |
|
Average Household Income |
$79,170 |
|
Average age |
55.33 |
©2010 Scarborough Custom Research
Daily Metro Section
This section focuses on timely, important and compelling news affecting the daily lives of readers, their families and their communities. The section places emphasis on issues of interest to virtually all readers like notable events in the community and how to keep your family safe, improve your quality of life, avoid traffic, follow tax changes and crime trends.
Publishes Wednesday-Sunday
|
Male |
40.1% |
|
Female |
59.9% |
|
18-34 |
13.0% |
|
35-44 |
8.3% |
|
45-54 |
17.8% |
|
55-64 |
22.4% |
|
65+ |
38.5% |
|
Children at home |
20.9% |
|
High school graduate |
22.0% |
|
Some college, no degree |
34.4% |
|
College graduate, 4-yr degree |
19.7% |
|
College graduate or higher education |
33.8% |
|
Homeowners |
88.8% |
|
HH income <$50,000 |
43.9% |
|
HH income $50,000 - $74,999 |
22.7% |
|
HH income $75,000 - $99,999 |
13.9% |
|
HH income $100,000+ |
19.6% |
|
Average Household Income |
$77,056 |
|
Average age |
59.43 |
©2010 Scarborough Custom Research
Daily Sports
There’s no better place to get in touch with the Upstate’s passion for sports than The Greenville News’ Sports section. It offers readers unequalled, in-depth local and regional sports coverage about the wide diversity of local sports interest.
Coverage includes the Greenville Drive and MLB, Greenville Road Warriors and the NHL, NASCAR and local motor sports, Clemson, Furman and other local colleges as well as high school sports.
|
Readers |
88,749 |
|
Male |
58.7% |
|
Female |
41.3% |
|
18-34 |
20.7% |
|
35-44 |
11.1% |
|
45-54 |
16.4% |
|
55-64 |
20.5% |
|
65+ |
31.3% |
|
Children at home |
20.5% |
|
High school graduate |
27.0% |
|
Some college, no degree |
29.3% |
|
College graduate, 4-yr degree |
18.9% |
|
College graduate or higher education |
32.6% |
|
Homeowners |
83.9% |
|
HH income <$50,000 |
47.8% |
|
HH income $50,000 - $74,999 |
16.8% |
|
HH income $75,000 - $99,999 |
11.0% |
|
HH income $100,000+ |
24.3% |
|
Average Household Income |
$82,399 |
|
Average age |
54.21 |
©2010 Scarborough Custom Research
Classifieds
Classified readers are among the most highly qualified consumers—they’re ready to buy, and they’re actively searching.
The Greenville News’ Classifieds section offers the area’s most comprehensive listings of real estate, jobs, automobiles, pets, furniture, garage sales and general merchandise.
|
Readers |
46,327 |
|
Male |
52.1% |
|
Female |
47.9% |
|
18-34 |
16.7% |
|
35-44 |
18.1% |
|
45-54 |
22.6% |
|
55-64 |
19.0% |
|
65+ |
23.5% |
|
Children at home |
31.3% |
|
High school graduate |
24.6% |
|
Some college, no degree |
36.3% |
|
College graduate, 4-yr degree |
13.9% |
|
College graduate or higher education |
21.2% |
|
Homeowners |
79.4% |
|
HH income <$50,000 |
48.6% |
|
HH income $50,000 - $74,999 |
23.7% |
|
HH income $75,000 - $99,999 |
10.2% |
|
HH income $100,000+ |
17.5% |
|
Average Household Income |
$73,715 |
|
Average age |
52.39 |
©2010 Scarborough Custom Research
The Greenville News 305 S. Main St. | PO Box 1688 Greenville, SC 29602 | (864) 298-4216
